corresp
January 25, 2010
VIA EDGAR AND FEDEX
Mr. Kevin Woody
Branch Chief
United States Securities and Exchange Commission
Division of Corporate Finance
100 F Street, N.E.
Washington, DC 20549
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Re: |
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Equity Lifestyle Properties, Inc.
Form 10-K for the year ended December 31, 2008
Proxy Statement on Schedule 14A
File No. 1-11718 |
Dear Mr. Woody:
The following is the response of Equity LifeStyle Properties, Inc. (the Company, we, us, or
our) to the comments made by the staff of the United States Securities and Exchange Commission
(the Staff) in your letter to Mr. Michael Berman dated December 23, 2009.
Form 10-K for the year ended December 31, 2008
Signatures, page 69
Comment 1:
Please confirm that Mr. Berman also serves as your controller or principal
accounting officer. If another person serves in this capacity, please tell us why
that person did not sign the report. Refer to Instruction D to Form 10-K.
Response:
As disclosed in his signature on page 68, we confirm that Mr. Berman serves as the principal
accounting officer, as well as the principal financial officer. In future Form 10-K filings, we
will also add principal accounting officer to Mr. Bermans title on the signature page required by
Instruction D.(2)(a) of Form 10-K.
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 2
Financial Statements
Consolidated Statements of Operations, page F-5
Comment 2:
We note that you separately present the operations of your Properties and Home
Sale segments on the face of your income statement. Explain to us how your
presentation complies with Rule 5-03 of Regulation S-X. Additionally, please tell
us how your presentation within Other Income (Expenses) of income from ground
lease rentals and interest income related to the financing of customer right-to-use
contracts complies with Rule 5-03 of Regulation S-X.
Response:
The Company is a fully integrated owner and operator of lifestyle oriented properties. The Company
leases individual developed sites at our properties with access to utilities for placement of
factory built homes, cottages, cabins or recreational vehicles (RVs).
Our properties are designed and improved for several home options of various sizes and designs that
are produced off-site, installed and set on designated sites within the properties. These homes,
which are owned by the customer, can range from 400 to over 2,000 square feet. The smallest of
these are referred to as Resort Cottages. Properties may also have sites that can accommodate a
variety of RVs. Properties generally contain centralized entrances, internal road systems and
designated sites. In addition, properties often provide a clubhouse for social activities and
recreation and other amenities, which may include swimming pools, lawn bowling, shuffleboard
courts, tennis courts, laundry facilities and cable television service. In some cases, utilities
are provided or arranged for by us; otherwise, the customer contracts for the utility directly.
Some properties provide water and sewer service through municipal or regulated utilities, while
others provide these services to customers from on-site facilities.
An on-site team of employees that typically includes a manager, clerical staff and maintenance
workers, each of whom works to provide maintenance and care of the property, coordinates the
operations of each property. The results of this leasing activity with respect to the Companys
110,000 sites, the provision of utilities, common area facilities and the maintenance and operation
of the properties is the activity the Company presents on its Consolidated Statement of Operations
in the section labeled Property Operations.
A subsidiary of the Company, Realty Systems, Inc. (RSI), is engaged in the business of
purchasing, selling and leasing homes that are located in properties owned by the Company.
Although most customers either pay cash or obtain third party financing for their home purchase,
the Company only provides financing on home sales to assist some customers in their purchase. RSI
also provides brokerage services to the Companys
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 3
customers. The activities of RSI are conducted at our properties and RSI has no other sales
locations. In fact, the employees who manage the Property Operations often are the same employees
who handle the RSI activities. The home sale and leasing activities are provided to enable our
customers to lease individual sites from the Company. The brokerage activities help the Company
maintain a continuous rental stream when our sites turnover.
The reason we have separated RSI, or Home Sales Operations, from the Property Operations is to
allow the users of our financial statements to better understand our Property Operations and not be
confused by the minor Home Sales Operations. During the year ended December 31, 2008, RSI
participated in sale or resale of homes on only 1,499 sites, which generated revenues of
approximately $22.9 million. The RSI activity impacts a very limited number of our more than
110,000 sites.
In addition to financing home sales, we have also helped some of our customers finance their
right-to-use contract upfront payments. Most customers who purchase a right-to-use contract either
pay cash or obtain third party financing. This service is provided to enable our customers to
lease one of our individual sites.
We believe that the presentation complies with Rule 5-03. Rule 5-03 of Regulation S-X indicates
which line items should appear on the face of the Companys Consolidated Statement of Operations.
The following three captions defined in Rule 5-03 are relevant to this discussion:
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Net Sales and Gross Revenues |
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Net sales of tangible products, operating revenues, income from rentals, service revenues,
and other revenues must each be reflected separately on the face of the income statement,
however, any class of revenues that accounts for 10% or less of total revenues may be
combined with another class. |
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Cost and Expenses Applicable to Sales and Revenue |
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Cost and expense of sales and revenues must be presented separately in the same classes by
which sales and revenues are reported. |
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Non-Operating Income |
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State separately in the income statement or in a note thereto amounts earned from (a)
dividends, (b) interest on securities, (c) profits on securities (net of losses), and (d)
miscellaneous other income. |
Our Property Operations section provides a subcaption labeled Property operating revenues which
provides the required Gross Revenues described in paragraph 1 above. Our Property Operations
section also provides a subcaption labeled Property operating expenses which provides details of
the costs and expenses related to Property operating revenues as required by paragraph 2 above.
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 4
Our Home Sales Operations section provides a subcaption for the Gross revenues from home sales as
well as separate lines for the related expenses, Cost of home sales and Home Sales Operations,
in compliance with paragraphs 1 and 2 above. The activity in the remaining subcaptions is
immaterial.
Our Other Income (Expense) section of our Consolidated Statement of Operations includes our
non-operating income. The caption under Other Income (Expense) labeled Income from Other
Investments, net includes all income from the lease of entire properties to another company that
operates the property. We do not operate these properties and only collect ground rent. The
activity in the Property Operations section includes the rental of sites within properties that the
Company does operate. See Note 2(j) on page F-13 of our Form 10-K for the year ended December 31,
2008 for a discussion of the non-operational activities included in Income from Other Investments,
net.
The caption under Other Income (Expense) labeled Interest Income includes the interest income
from the financing of customer right-to-use contracts and interest income from the financing of
customer purchases of resort homes and resort cottages. The Company views this activity as
non-operating as it is a secondary activity relative to our main operating activity, which is
property site leasing activity. See Note 8 on page F-24 of our Form 10-K for the year ended
December 31, 2008 for a discussion of our financing activity.
The Company received, from the Staff, a previous comment on the Companys Form 10-K for the year
ended December 31, 2003 regarding compliance with Rule 5-03. In our response, we provided a sample
of how our Consolidated Statement of Operations would be presented in future filings and in the
response letter presented the Property Operations and Home Sales Operations the same as it was
presented in the Form 10-K for the year ended December 31, 2008.
Note 2 Summary of Significant Accounting Policies
(c) Markets, page F-l 1
Comment 3:
Please share with us your considerations related to your conclusion that you have one reportable
segment in light of the fact that you have property rental, housing sale and financing operations.
Response:
Statement of Financial Accounting Standards No. 131, Disclosures about Segments of an Enterprise
and Related Information (SFAS 131), defines a segment in paragraph 10 as
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 5
a component of an enterprise that may earn revenues and expenses, whose performance is reviewed
regularly by the Companys chief operating decision maker in order to assess the segments
performance and resource allocation and for which discrete financial information is available.
As discussed in our response to Comment 2 above, the Companys primary business is owning and
operating lifestyle oriented properties through the leasing of individual sites to customers for
the placement of customer owned resort homes, resort cottages and RVs. Our chief operating
decision makers', as such term is defined in paragraph 12 of SFAS 131, consist of our six executive
officers, including the Executive Vice President Property Management. Our executive officers
view the home sales operations and financing operations as a relatively minor subset of our primary
property operations business. The chief operating decision makers' believe the purpose of the home
sales operation is to: 1) sell homes to new customers thereby increasing or maintaining occupancy
and base rent at a property, 2) rent homes to new customers thereby increasing or maintaining
occupancy and base rent at a property, 3) provide brokerage services to existing customers to help
maintain a continuous rental stream for sites at the property. The home sales operations are not
viewed as a component separate from the operation of a property. Decisions made to allocate
resources to the home sales operation are made only after considering the impact on the property
operations.
The views of the chief operating decision makers are consistent with expectations and evaluations
of on-site property managers. The on-site property manager is expected to operate the property in
accordance with an approved budget and his performance in operating the property within the budget
parameters is a consideration in the managers annual bonus compensation. The revenue assumptions
in the budget generally assume that the property will maintain or increase occupancy. To achieve
this goal, the property manager, or other on-site employees, may: assist the customer with the
lease of a site where the customer already has a unit to place on it, assist the customer with the
purchase and financing of a Company-owned home, assist the customer with the lease of a
Company-owned home, or broker a resale. The on-site property employees generally report up
through a regional management structure and indirectly to our Executive Vice President Property
Management. The regional management structure, consisting of regional managers, vice presidents
and regional vice presidents are each responsible for the activity that occurs at the properties
they are responsible for. There are no regional managers or vice presidents that are responsible
solely for home sales operations. Note that the property responsibilities are periodically shifted
within the management structure as regional definitions change.
Our view is that the homes sales operations at the properties are not a separate segment but a
service provided to enable customers to lease individual sites, which maintains occupancy of our
sites. For the year ended December 31, 2008, the Company generated over $400 million of property
operating revenues, but only $21.8 million of gross revenues from home sales. The home sales
operations are immaterial and do not generate
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 6
enough revenue to warrant dedication of the chief operating decision makers time independent of the
role home sales plays in our site occupancy.
The purpose of the financing operations is to facilitate the sales of homes and right-to-use
contracts which impact the occupancy and usage of our sites. Similar to the home sales operations
discussion above, the financing activity is merely an activity that is available to improve or
maintain our primary property operations business and is not segment separate from our primary
property operations business. For the year ended December 31, 2008, the Company generated only
$3.1 million of interest income (primarily from the financing operations described above). The
financing operations are immaterial to the Company and do not generate enough revenue to warrant
dedication of the chief operating decision makers time independent of the role financing plays in
our site occupancy.
The size of the home sales operations and financing operations is not expected to increase
significantly in the near future relative to the Companys consolidated operations. In fact, the
Companys gross revenues from home sales have been declining each year since the year ended
December 31, 2005 through December 31, 2009. As a result of this decline, and as discussed later
in the letter in our response to Comment 7, in 2008, the Company essentially ceased its new home
sales operations.
(n) Revenue Recognition, page F-14
Comment 4:
We note your revenue recognition policy disclosure related to the sales of right-to-use contracts.
Please tell and disclose in future filings, your revenue recognition policy for each revenue
component related to the sales of right-to-use contracts. In your response, help us to understand
the general nature of your right-to-use contracts and whether or not the contracts are uniform or
varied in nature and explain the general nature of the upfront non-refundable payments, annual
payments under the terms of these contracts and financing payments related to loans given to
customers who have purchased right-to-use contracts. Your response should also clarify for us if
you have multiple estimates for how long the estimated customer life is on a right-to-use contract
(e.g, different categories of right-to-use contracts, each with its own distinct estimate for
customer life) or otherwise clarify what an estimate between one and 31 years means.
Response:
By way of background, on September 11, 2008, the Company submitted a letter to the Office of the
Chief Accountant (OCA) of the United States Securities and Exchange Commission seeking the OCAs
views on the Companys analysis of the appropriate revenue recognition policy with respect to its
right-to-use contracts (the Agreements). After speaking with the OCA and our independent
auditors, Ernst & Young, LLP (EY),
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 7
the Company submitted another letter, dated October 3, 2008, to the OCA describing in detail its
anticipated revenue recognition policy (see Exhibit A). After further discussions with the OCA and
EY, the Company submitted a final letter, dated November 3, 2008, which confirmed the Companys
understanding that the OCA would not object to the Companys accounting for the sale of Agreements
under Staff Accounting Bulletin 104, Revenue Recognition on Consolidated Financial Statements,
corrected (SAB 104) (see Exhibit B).
Several different Agreements are currently offered to new customers. These Agreements are generally
distinguishable from each other by the number of properties a customer can access. The Agreements
generally grant the customer the contractual right-to-use a designated site within our properties on
a continuous basis for up to 14 days. The Agreements are generally for three years and typically
require nonrefundable upfront payments as well as annual payments. The customer can renew the
Agreement after the three-year term by continuing to make his annual payment.
Existing customers may be offered an upgrade Agreement from time-to-time. The upgrade Agreement is
currently distinguishable from the new Agreement by (1) increased length of consecutive stay by
50 percent (i.e. up to 21 days); (2) ability to make earlier advance reservations (3) discounts on
rental units and/or (4) access to additional properties, which may include discounts at
non-membership RV properties. Each upgrade requires an additional nonrefundable upfront payment and
the customer must continue to make his annual payment. The upgrade Agreement term is the same as
the term under the original Agreement.
The general nature of our Agreements, described in the two paragraphs above, was disclosed in Item
7 Managements Discussion and Analysis of Financial Condition and Results of Operations on page 40,
under the heading Privileged Access in our Form 10-K for the year ended December 31, 2008.
The Company may provide financing of the upfront nonrefundable payment under any Agreement. The
interest rate on financed contracts during 2008 ranged from 12.9 to 20.9 percent, had terms ranging
from one to seven years and the customer is required to make monthly payments of principal and
interest. If the loan term exceeds the term of the Agreement, the Agreement is amended to match
the length of the financing contract. Interest income on the financed contract is recognized
monthly based on the outstanding principal balance and stated interest rate.
Annual payments paid by customers under the terms of the Agreements are deferred and recognized
ratably over the one-year period in which the services are provided.
The Company recognizes the revenue from upfront non-refundable payments over the estimated customer
life which, based on historical attrition rates exceeds the stated contract term. The Company has
estimated the customer life to be between one to 31 years. The historical attrition rates for
upgrade Agreements are lower than for new
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 8
Agreements and therefore we have different amortization schedules for new and upgrade Agreements.
Exhibit A describes in detail how we calculated the historical attrition rates and determined that
one to 31 years was the appropriate amortization period, and gives examples of such calculations
for new Agreements.
In future filings, our revenue recognition policy with respect to the items above will be revised
to read as follows:
The Company accounts for the sales of right-to-use contracts in accordance with the
Codification Topic Revenue Recognition (FASB ASC 605) (prior authoritative guidance:
Staff Accounting Bulletin 104, Revenue Recognition in Consolidated Financial Statements,
Corrected). A right-to-use contract gives the customer the right to a set schedule of
usage at a specified group of properties. Customers may choose to upgrade their contracts
to increase their usage and the number of properties they may access. A contract requires
the customer to make an upfront nonrefundable payment and annual payments during the term
of the contract. The stated term of a right-to-use contract is generally three years and
the customer may renew his contract by continuing to make the annual payments. The Company
will recognize the upfront non-refundable payments over the estimated customer life which,
based on historical attrition rates, the Company has estimated to be from one to 31 years.
For example, we have currently estimated that 7.9% of customers who purchase a new
right-to-use contract will terminate their contract after five years. Therefore, the
upfront nonrefundable payments from 7.9% of the contracts sold in any particular period are
amortized on a straight-line basis over a period of five years as the estimated customer
life for 7.9% of our customers who purchase a contract is five years. The historical
attrition rates for upgrade contracts are lower than for new contacts, and therefore, the
nonrefundable upfront payments for upgrade contracts are amortized at a different rate than
for new contracts. The decision to recognize this revenue in accordance with FASB ASC 605
was made after corresponding with the Office of the Chief Accountant at the SEC during
September and October of 2008.
Right-to-use annual payments paid by customers under the terms of the right-to-use
contracts are deferred and recognized ratably over the one-year period in which the
services are provided.
The Company may make further revisions to its policy should the nature of the right-to-use
contracts sold significantly change.
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 9
Note 6 Investments in Joint Ventures, page F-23
Comment 5:
In light of your 90% economic interest in Lakeshore Investments, please tell us
how you determined that your interest in this joint venture should not be
consolidated within your consolidated financial statements.
Response:
The Company received, from the Staff, a previous comment on the Companys Form 10-K for the year
ended December 31, 2003 regarding its investment in Lakeshore Investments. In our responses to the
Staff, we concluded that even if consolidation were appropriate, the impact would be immaterial to
the Companys consolidated financial statements and that conclusion is still appropriate.
As of December 31, 2003, the Company had invested in three joint ventures in which an affiliate of
Lakeshore Investments was the general partner and the Company was the sole limited partner. Each
joint venture was a limited partnership that owned a manufactured home community in Florida. In
our response letter to the Staffs comments, we noted that if we consolidated the Lakeshore
Investments, it would have represented less than 1.3% of each of the Companys total assets, total
liabilities, property operating revenues, property operating expenses and interest expense. Since
the year ended December 31, 2003, the Companys consolidated metrics noted above have increased
significantly. Currently, and as of December 31, 2008, we have only two joint venture investments
with Lakeshore Investments. Therefore, our conclusion that the impact of the consolidation of the
Lakeshore Investments would be immaterial still applies.
Note 7 Inventory, page F-24
Comment 6:
Please tell us your policies related to reclassifying inventory to buildings and
other depreciable property and the reverse, as applicable. In your response,
address whether or not the $57.8 million reclassification from inventory to
buildings and other depreciable property had a relationship to the 2008 Privileged
Access transaction.
Response:
As disclosed in Item 7 Managements Discussion and Analysis of Financial Condition and Results of
Operations at the top of page 38, during 2008, the Company recognized, due to the economic
environment, that the decline in our home sales volume might negatively impact occupancy in the
future. We made the decision to significantly reduce
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 10
our new home sales operation until such time as new home sales markets improve, and instead focus
on renting the homes. As a result, we reclassified home inventory to Buildings and other
depreciable property because the homes were no longer being held primarily for resale. This
reclassification was necessary, as the units no longer met the definition of inventory in
Accounting Research Bulletin 43 Restatement and Revision of Accounting Research Bulletins (as
amended ARB 43) Chapter 4, paragraph 3 which states: The term inventory embraces goods awaiting
sale (the merchandise of a trading concern and the finished goods of a manufacturer), goods in the
course of production (work in process), and goods to be consumed directly or indirectly in
production (raw materials and supplies). This definition of inventories excludes long-term assets
subject to depreciation accounting, or goods which, when put into use, will be so classified.
There is no reverse policy in place to move the items reclassified to Buildings and other
depreciable property back into Inventory.
The reclassification did not have a relationship with the 2008 Privileged Access transaction.
Note 12 Transactions with Related Parties, page F-27
Comment 7:
Please tell us how you have met the requirements of paragraph 51e of SFAS 141
with respect to the Privileged Access transaction. Additionally, help us to
understand if this transaction included lease termination income as the Privileged
Access transaction resulted in the termination of your long-term leases with
Privileged Access.
Response:
SFAS 141, Business Combination, paragraph 51(e) states that a condensed balance sheet disclosing
the amount assigned to each major asset and liability caption of the acquired entity at the
acquisition date must be disclosed if a material business combination is completed. The Company
does not believe the acquisition of Privileged Access was a material business combination for the
following reasons: (1) the consideration paid for the business was only $2.0 million, (2) prior to
the acquisition of Privileged Access, the Company owned the 82 properties leased to Privileged
Access and our August 2008 acquisition was primarily for the business that was operating the
properties and (3) as of December 31, 2008, the preliminary purchase price allocation indicated
that the assets and liabilities of Privileged Access were immaterial to our consolidated balance
sheet; approximately $42.2 million of assets as compared to approximately $2,091.6 million total
assets for the Company and approximately $40.2 million of liabilities as compared to approximately
$1,795.4 million of total liabilities for the Company.
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 11
However, we did provide the following information related to the Privileged Access balance sheet on
Page F-8, Consolidated Statement of Cash Flows, on the Form 10-K for the year ended 2008 both
within the Statement of Cash Flows and in the Supplemental Information:
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Acquisition of operations of Privileged Access: |
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Acquisition of Privileged Access(a) |
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1,267 |
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Assets Assumed: |
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Inventory |
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2,139 |
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Escrow deposits and other assets |
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12,344 |
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Notes receivable |
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19,571 |
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Investment in real estate |
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6,897 |
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Total Assets Assumed |
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42,218 |
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Liabilities Assumed: |
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Accrued payroll and other operating expenses |
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15,383 |
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Rents and other customer payments received
in advance and security deposits |
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19,799 |
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Debt assumed and financed on acquisition |
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7,037 |
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Less: Note Payable(b) |
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(2,000 |
) |
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Total Liabilities Assumed |
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40,219 |
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(a) |
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Cash portion of acquisition in the Cash Flows From Investing Activities on page
F-8, Consolidated Statement of Cash Flows. |
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Consideration paid for Privileged Access included in the Debt assumed
and financed on acquisition. |
The termination of our long-term lease with Privileged Access did not result in lease
termination income.
Proxy Statement on Schedule 14A
Compensation Discussion and Analysis
Non-Equity Incentive Compensation, page 15
Comment 8:
Please tell us the benchmarks for each of core manufactured home revenues, core manufactured home
occupancy target, core resort revenues, and core net operating income used in determining bonus
amounts. Please include such benchmarks in your future filings.
Response:
The Core MH Revenues Target required a 3.5% increase in our core manufactured home revenues for the
year ended December 31, 2008 as compared to the year ended December
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 12
31, 2007, as a result of rate increases and assuming no change in occupancy. This target was met
and the total paid to all executive officers for this target was approximately $690,000.
The Core MH Occupancy Target required that our core manufactured home site occupancy remain flat at
June 30, 2008 as compared to December 31, 2007. This target also required that our core
manufactured home site occupancy remain flat at December 31, 2008 as compared to June 30, 2008.
Due to a decline in our core manufactured home site occupancy, this target was not met and no
amounts were paid for this target.
The Core Resort Revenues Target required a 3.6% increase in our core resort revenues for the six
months ended June 30, 2008 as compared to the six months ended June 30, 2007, which target was not
met. The Core Resort Revenues Target also required maintaining flat growth representing core
resort revenues of $45.0 million for the six months ended December 31, 2008, which target was met.
The total paid to all executive officers for this target was approximately $173,000 representing
one-half of the target potential.
The Core NOI Target required a 1.7% increase in our core net operating income for the six months
ended June 30, 2008 as compared to the six months ended June 30, 2007, which target was met. The
Core NOI Target also required achieving a 2.8% increase representing $108.9 million of core net
operating income for the six months ended December 31, 2008, which target was met. The total paid
to all executive officers for this target was approximately $345,000 for meeting both portions of
this target.
In future filings, the Company will, to the extent appropriate, disclose additional details
regarding the benchmarks used in determining the bonus amounts.
Comment 9:
We refer to footnote 5 of the table on page 15 and note that the discretionary target amounted to
fifty percent of the maximum potential bonus. Please clarify if each named executive officer
received the maximum under this portion of the bonus pool or a percentage thereof. Confirm that you
will provide similar clarification in your future filings.
Response:
Each of the Companys executive officers received the following portion of their fifty percent
discretionary bonus target:
Mr. Woody
United States Securities and Exchange Commission
January 25, 2010
Page 13
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Thomas P. Heneghan |
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90 |
% |
Joe B. McAdams |
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90 |
% |
Michael B. Berman |
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92 |
% |
Ellen Kelleher |
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93 |
% |
Roger A. Maynard |
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92 |
% |
Marguerite Nader |
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97 |
% |
In future filings, the Company will disclose whether each executive officer received the maximum
amount of the discretionary bonus or a portion thereof.
In connection with our response to comments received on December 23, 2009 from the Staff pertaining
to our Form 10-K and Proxy Statement for the fiscal year ended December 31, 2008, we acknowledge
that:
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the Company is responsible for the adequacy and accuracy of the
disclosure in the filing; |
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2. |
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staff comments or changes to disclosure in response to staff comments do
not foreclose the Commission from taking any action with respect to the
filing; and |
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the Company may not assert staff comments as a defense in any proceeding
initiated by the Commission or any person under the federal securities laws of
the United States. |
If you have any questions or require additional information, please feel free to
contact me at 312-279-1496.
EQUITY LIFESTYLE PROPERTIES, INC.
/s/ Michael B. Berman
Michael B. Berman
Executive Vice President & Chief Financial Officer
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cc: |
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Robert Langer, Ernst & Young, LLP
Larry P. Medvinsky, Clifford Chance US LLP |
Exhibit A
Letter to the OCA from the Company dated October 3, 2008
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Equity
LifeStyle properties, inc. Two North Riverside Plaza Chicago, Illinois 60606 (312) 279-1400 Fax (312) 279-1710 www.equitylifestyle.com |
October 3, 2008
Via e-mail: ForgioneJ@SEC.GOV
Josh Forgione
Associate Chief Accountant
Office of the Chief Accountant
U.S. Securities and Exchange Commission
100 F Street, N.E.; Mail Stop 7561
Washington, D.C. 20549-7561
Dear Mr. Forgione:
On September 11, 2008, Equity LifeStyle Properties, Inc. [NYSE ticker symbol: ELS] (the
Company) submitted a letter (the Letter) to the staff of the United States Securities and
Exchange Commission (SEC) requesting clarification of certain revenue recognition matters related
to a transaction the Company recently completed. As more fully described in the Letter, on August
14, 2008, the Company acquired the operations of Privileged Access and accordingly, beginning
August 14, 2008, such operations were consolidated with the Company and include the sale of
agreements to individuals representing a right to use its properties (the Agreements). The
Company did not sell Agreements prior to its acquisition of the operations of Privileged Access.
The primary issue discussed in the Letter was whether Agreements would be accounted for as
leases under FASB Statement No. 13, Accounting For Leases, as amended, (FAS 13) or contracts
under Staff Accounting Bulletin No. 104, Revenue Recognition in Consolidated Financial Statements,
Corrected (SAB 104). The Letter was discussed telephonically with you and certain representatives
of the staff, the Company and Ernst & Young LLP (EY) at 1pm central time on September 24, 2008.
Subsequent to the call on September 24, 2008, the staff spoke with both EY and the Company and the
Company has agreed to account for the Agreements under SAB 104.
The Company understands that the conclusion that FAS 13 is not applicable is based on the
analysis that the Agreements do not meet the criteria for leases described in EITF Issue No. 01-8,
Determining Whether an Arrangement Contains a Lease (EITF 01-8). The Agreements do not give the
customer a right to control a specific site at a property (as required by paragraph 12 of EITF
01-8), but instead provides the customer access to a group of properties. The group of properties
may vary by Agreement.
As a result of this conclusion, we have been advised by EY and the staff to refer to guidance
in SAB 104 regarding the appropriate period over which to defer
upfront non-refundable payments from
Agreements.
1
Accounting Analysis
SAB 104, Topic 13A3(f), question 1 discusses the appropriate revenue
recognition period for upfront non-refundable payments and states that such
payments are earned as the products and/or services are delivered and/or
performed over the term of the arrangement or the expected period of
performance and generally should be deferred and recognized systematically
over the periods that the fees are earned. The footnotes to that quoted
statement in SAB 104 also state that the revenue recognition period should
extend beyond the initial contractual period if the relationship with the
customer is expected to extend beyond the initial term and the customer
continues to benefit from the payment of the up-front fee (e.g., if
subsequent renewals are priced at a bargain to the initial up-front fee).
EY, as more fully described in Exhibit 4 to the Letter, believes that:
1) consistent with the Privileged Access customer renewal history, the
revenue recognition period should extend beyond the initial term of the
Agreement, and 2) the upfront non-refundable payments should be amortized
over the estimated customer life, as determined by rate of decay or attrition
(which will be from one to over 30 years). The Company has agreed to follow
the advice of EY, but would appreciate the SECs concurrence with that
method.
The Company will estimate the rate of decay based upon the historical
averages for Agreements sold since 1996 and will update the averages on an
annual basis. Historical statistics for new and upgrade Agreements provide
evidence of different rates of decay and the Company will amortize the
upfront payment with respect to new and upgrade Agreement based upon their
respective rates of decay.
See attached Exhibit 1 for a schedule of new Agreements sold since 1996
and the average annual rates of decay. The Company is using data beginning in
1996 as that is first period in which we have reliable data to utilize for
these estimates. As shown on Exhibit 1, a substantial number of customers
continue to renew their Agreement after 11 years and in order to compute an
average customer life, the Company would need to make numerous assumptions
about the future rates of decay.
However, we do have evidence that approximately 20 percent or 40,000
Agreements purchased at least 20 years ago are still active and approximately
30 percent or 3,000 Agreements purchased at least 30 years
ago are still active. As a result, the Company used this data to estimate
attrition rates beyond 11 years and assumed that the maximum customer life of
an Agreement was 31 years. See attached Exhibit 2 for a calculation of the
annual amortization of estimated 2009 sales of $50 million. As shown in
Exhibit 2, upfront non-refundable payments for each year are divided up based
upon the year in which the member attrition occurs and then recognized on a
straight-line basis over the attrition period. For example, in 2009, we
estimate that 7.9 percent of the members who purchase Agreements in 2009 will
no longer be members by the end of 2013. Therefore, 7.9 percent of the sales
that occur in 2009 will be amortized on a straight-line basis over five years
(2009 through 2013).
The deferral of a significant portion of the upfront non-refundable
payment will result in a building up of a substantial deferred revenue balance
over time, which will be partially
2
offset by the deferral of commissions paid
on Agreements sold. See Exhibit 3 for the Companys estimate of its future
deferred revenue balances, assuming that gross membership sales in the future
continue to equal the $50 million of sales that Privileged Access has
experienced in recent years. The estimate demonstrates that if sales continue
at the recent historical levels, the deferred revenue balance will grow to
over $319 million in year 2038 before reaching saturation.
Review by Independent Auditors
EYs Chicago and National Offices have reviewed this submission.
Review by Audit Committee
The Companys audit committee has reviewed the submission and concurs
with its conclusion.
We appreciate the staffs efforts to date in the resolution of this
matter and we thank you in advance for your consideration of this request.
The Company expects to release its earnings for the quarter ended September
30, 2008 on October 20, 2008 and would like to resolve this matter prior to
the earnings release and appreciate the staffs effort to meet that deadline.
If you would like further information or are available to discuss this
matter, please contact me at 312-279-1496 or Mark Sever at 312-879-3719 or
Robert Langer, EYs coordinating partner at 312-879-2300.
|
|
|
|
|
|
|
Sincerely,
|
|
|
|
|
|
|
|
Michael B. Berman |
|
|
|
Executive Vice President
and Chief Financial Officer |
|
|
cc: Phil Calian ELS Audit Committee Chair
Robert Langer Ernst & Young LLP
|
|
|
Exhibits:
|
|
1) Member Attrition for New Sales between 1996 and 2006 |
|
|
2) Sample deferred revenue amortization table |
|
|
3) Estimated deferred revenue balances |
3
EXHIBIT 1
Member Attrition for New Sales between 1996 and 2006
EXHIBIT 1
Thousand Trails, LP
Member Attrition
For New Sales from 1996 to 2006
(Based on Detail from Member Data Files)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year of |
|
Net Units |
|
|
% of Original Net Units Sold Remaining at End of Year X of Membership |
|
Sale |
|
Sold |
|
|
Yr1 |
|
|
Yr2 |
|
|
Yr3 |
|
|
Yr4 |
|
|
Yr5 |
|
|
Yr6 |
|
|
Yr7 |
|
|
Yr8 |
|
|
Yr9 |
|
|
Yr10 |
|
|
Yr11 |
|
1996 |
|
3,789 |
|
|
|
98.4 |
% |
|
|
97.9 |
% |
|
|
88.8 |
% |
|
|
78.8 |
% |
|
|
72.5 |
% |
|
|
65.7 |
% |
|
|
55.6 |
% |
|
|
50.7 |
% |
|
|
46.4 |
% |
|
|
43.2 |
% |
|
|
39.5 |
% |
1997 |
|
2,761 |
|
|
|
97.6 |
% |
|
|
96.3 |
% |
|
|
90.4 |
% |
|
|
84.5 |
% |
|
|
76.9 |
% |
|
|
66.6 |
% |
|
|
61.5 |
% |
|
|
57.0 |
% |
|
|
52.2 |
% |
|
|
49.9 |
% |
|
|
|
|
1998 |
|
2,994 |
|
|
|
97.7 |
% |
|
|
96.7 |
% |
|
|
93.8 |
% |
|
|
87.7 |
% |
|
|
75.6 |
% |
|
|
68.4 |
% |
|
|
62.5 |
% |
|
|
57.1 |
% |
|
|
54.3 |
% |
|
|
|
|
|
|
|
|
1999 |
|
3,558 |
|
|
|
99.3 |
% |
|
|
98.7 |
% |
|
|
96.1 |
% |
|
|
85.0 |
% |
|
|
77.9 |
% |
|
|
70.5 |
% |
|
|
64.9 |
% |
|
|
60.8 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
2000 |
|
3,872 |
|
|
|
98.6 |
% |
|
|
98.0 |
% |
|
|
92.3 |
% |
|
|
85.0 |
% |
|
|
77.8 |
% |
|
|
71.2 |
% |
|
|
67.2 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2001 |
|
4,003 |
|
|
|
96.5 |
% |
|
|
95.8 |
% |
|
|
92.2 |
% |
|
|
83.0 |
% |
|
|
75.8 |
% |
|
|
71.4 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 |
|
4,121 |
|
|
|
99.3 |
% |
|
|
95.6 |
% |
|
|
91.2 |
% |
|
|
84.7 |
% |
|
|
78.7 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2003 |
|
4,549 |
|
|
|
99.4 |
% |
|
|
94.6 |
% |
|
|
90.5 |
% |
|
|
85.4 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2004 |
|
3,886 |
|
|
|
99.1 |
% |
|
|
94.4 |
% |
|
|
90.5 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2005 |
|
3,264 |
|
|
|
98.9 |
% |
|
|
94.7 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2006 |
|
4,422 |
|
|
|
99.2 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Average (unweighted) |
|
|
98.5 |
% |
|
|
96.3 |
% |
|
|
91.8 |
% |
|
|
84.3 |
% |
|
|
76.4 |
% |
|
|
69.0 |
% |
|
|
62.3 |
% |
|
|
56.4 |
% |
|
|
50.9 |
% |
|
|
46.6 |
% |
|
|
39.5 |
% |
|
|
|
|
|
|
EXHIBIT 2
Sample deferred revenue amortization table
|
|
|
|
|
Equity
LifeStyle Properties, Inc.
|
|
EXHIBIT 2
|
|
|
Sample amortization table |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Amortization of estimated 2009 sales |
|
1 |
|
2 |
|
3 |
|
4 |
|
5 |
|
6 |
|
7 |
|
8 |
|
9 |
|
10 |
|
11 |
|
12 |
|
13 |
|
14 |
|
15 |
|
16 |
|
17 |
Estimated members who terminate in year 1 |
|
|
750,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 2 |
|
|
550,000 |
|
|
|
550,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 3 |
|
|
750,000 |
|
|
|
750,000 |
|
|
|
750,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 4 |
|
|
937,500 |
|
|
|
937,500 |
|
|
|
937,500 |
|
|
|
937,500 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 5 |
|
|
790,000 |
|
|
|
790,000 |
|
|
|
790,000 |
|
|
|
790,000 |
|
|
|
790,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 6 |
|
|
616,667 |
|
|
|
616,667 |
|
|
|
616,667 |
|
|
|
616,667 |
|
|
|
616,667 |
|
|
|
616,667 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 7 |
|
|
478,571 |
|
|
|
478,571 |
|
|
|
478,571 |
|
|
|
478,571 |
|
|
|
478,571 |
|
|
|
478,571 |
|
|
|
478,571 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 8 |
|
|
368,750 |
|
|
|
368,750 |
|
|
|
368,750 |
|
|
|
368,750 |
|
|
|
368,750 |
|
|
|
368,750 |
|
|
|
368,750 |
|
|
|
368,750 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 9 |
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
305,556 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated
members who terminate in year 10 |
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
215,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 11 |
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
322,727 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Estimated members who terminate in year 12-30 |
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
487,555 |
|
|
|
445,888 |
|
|
|
407,427 |
|
|
|
371,712 |
|
|
|
338,379 |
|
|
|
307,129 |
|
Estimated
members who terminate in year 31 |
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
|
|
|
|
6,902,971 |
|
|
|
6,152,971 |
|
|
|
5,602,971 |
|
|
|
4,852,971 |
|
|
|
3,915,471 |
|
|
|
3,125,471 |
|
|
|
2,508,804 |
|
|
|
2,030,233 |
|
|
|
1,661,483 |
|
|
|
1,355,927 |
|
|
|
1,140,927 |
|
|
|
818,200 |
|
|
|
776,533 |
|
|
|
738,072 |
|
|
|
702,358 |
|
|
|
669,024 |
|
|
|
637,774 |
|
|
|
|
|
|
|
|
|
|
Equity LifeStyle Properties, Inc.
|
|
EXHIBIT 2 |
Sample amortization table |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Amortization of estimated 2009 sales |
|
18 |
|
|
19 |
|
|
20 |
|
|
21 |
|
|
22 |
|
|
23 |
|
|
24 |
|
|
25 |
|
|
26 |
|
|
27 |
|
|
28 |
|
|
29 |
|
|
30 |
|
|
31 |
|
|
Total |
|
|
|
|
|
Estimated members who terminate in year 1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
750,000 |
|
|
|
1.5 |
% |
Estimated members who terminate in year 2 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
1,100,000 |
|
|
|
2.2 |
% |
Estimated members who terminate in year 3 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,250,000 |
|
|
|
4.5 |
% |
Estimated members who terminate in year 4 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3,750,000 |
|
|
|
7.5 |
% |
Estimated
members who terminate in year 5 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3,950,000 |
|
|
|
7.9 |
% |
Estimated
members who terminate in year 6 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3,700,000 |
|
|
|
7.4 |
% |
Estimated members who terminate in year 7 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3,350,000 |
|
|
|
6.7 |
% |
Estimated members who terminate in year 8 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,950,000 |
|
|
|
5.9 |
% |
Estimated members who terminate in year 9 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,750,000 |
|
|
|
5.5 |
% |
Estimated members who terminate in year 10 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,150,000 |
|
|
|
4.3 |
% |
Estimated members who terminate in year 11 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3,550,000 |
|
|
|
7.1 |
% |
Estimated members who terminate in year 12-30 |
|
|
277,717 |
|
|
|
249,940 |
|
|
|
223,624 |
|
|
|
198,624 |
|
|
|
174,814 |
|
|
|
152,087 |
|
|
|
130,348 |
|
|
|
109,514 |
|
|
|
89,514 |
|
|
|
70,284 |
|
|
|
51,765 |
|
|
|
33,908 |
|
|
|
16,667 |
|
|
|
|
|
|
|
9,500,000 |
|
|
|
19.0 |
% |
Estimated members who terminate in year 31 |
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
330,645 |
|
|
|
10,250,000 |
|
|
|
20.5 |
% |
|
|
|
|
|
|
608,362 |
|
|
|
580,585 |
|
|
|
554,269 |
|
|
|
529,269 |
|
|
|
505,459 |
|
|
|
482,732 |
|
|
|
460,993 |
|
|
|
440,160 |
|
|
|
420,160 |
|
|
|
400,929 |
|
|
|
382,410 |
|
|
|
364,553 |
|
|
|
347,312 |
|
|
|
330,645 |
|
|
|
50,000,000 |
|
|
|
100.0 |
% |
|
|
|
EXHIBIT 3
Estimated deferred revenue balances
|
|
|
|
|
Equity LifeStyle Properties, Inc.
|
|
EXHIBIT 3
|
|
|
Estimated membership sales revenue and deferrals |
|
|
|
|
|
|
|
|
|
ASSUMPTIONS |
|
|
|
|
Sales Price |
|
$ |
6,250 |
|
Volume |
|
|
8,000 |
|
Commission Rate |
|
|
25.0 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Annual |
|
|
|
Cumulative |
|
|
incremental |
|
Estimated Year 1 attrition |
|
|
1.5 |
% |
|
|
|
|
|
Attrition assumptions for Year 1 - Year 11 are based upon actual average attrition for |
Estimated Year 2 attrition |
|
|
3.7 |
% |
|
|
2.2 |
% |
|
new membership sales between 1996 and 2006. |
Estimated Year 3 attrition |
|
|
8.2 |
% |
|
|
4.5 |
% |
|
|
Estimated Year 4 attrition |
|
|
15.7 |
% |
|
|
7.5 |
% |
|
Based upon certain historical statistics, there is evidence of a significant number |
Estimated Year 5 attrition |
|
|
23.6 |
% |
|
|
7.9 |
% |
|
of members renewing their membership for at least 30 years. We have therefore assumed |
Estimated Year 6 attrition |
|
|
31.0 |
% |
|
|
7.4 |
% |
|
that 20.5% of the members will have a life of 31 years and amortized 20.5% of |
Estimated Year 7 attrition |
|
|
37.7 |
% |
|
|
6.7 |
% |
|
the sales revenue over 31 years. |
Estimated Year 8 attrition |
|
|
43.6 |
% |
|
|
5.9 |
% |
|
|
Estimated Year 9 attrition |
|
|
49.1 |
% |
|
|
5.5 |
% |
|
Attrition assumptions for Years 12-30 assume that the rate of attrition will be ratable |
Estimated Year 10 attrition |
|
|
53.4 |
% |
|
|
4.3 |
% |
|
during that period. |
Estimated Year 11 attrition |
|
|
60.5 |
% |
|
|
7.1 |
% |
|
|
Estimated Years 12-30 |
|
|
79.5 |
% |
|
|
1.0 |
% |
|
|
Estimated Year 31 |
|
|
100.0 |
% |
|
|
20.5 |
% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Projections based on assumptions above |
|
2008* |
|
2009 |
|
2010 |
|
2011 |
|
2012 |
|
2013 |
|
2014 |
|
2015 |
|
2016 |
|
2017 |
|
2018 |
|
2019 |
|
2020 |
|
2021 |
|
2022 |
|
2023 |
|
2024 |
|
2025 |
|
2026 |
Gross Membership Sales |
|
|
18,750,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
Less: Current year membership sales deferred |
|
|
(16,161,386 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
Add: Prior year membership sales recognized |
|
|
|
|
|
|
2,307,364 |
|
|
|
10,355,199 |
|
|
|
15,395,670 |
|
|
|
19,545,516 |
|
|
|
22,868,487 |
|
|
|
25,531,458 |
|
|
|
27,681,334 |
|
|
|
29,435,004 |
|
|
|
30,867,320 |
|
|
|
32,061,998 |
|
|
|
32,960,880 |
|
|
|
33,747,830 |
|
|
|
34,495,517 |
|
|
|
35,206,803 |
|
|
|
35,884,161 |
|
|
|
36,529,747 |
|
|
|
37,145,463 |
|
|
|
37,732,992 |
|
|
|
|
GAAP membership sales recognized** |
|
|
2,588,614 |
|
|
|
9,210,335 |
|
|
|
17,258,170 |
|
|
|
22,298,641 |
|
|
|
26,448,487 |
|
|
|
29,771,458 |
|
|
|
32,434,429 |
|
|
|
34,584,305 |
|
|
|
36,337,975 |
|
|
|
37,770,291 |
|
|
|
38,964,969 |
|
|
|
39,863,851 |
|
|
|
40,650,801 |
|
|
|
41,398,488 |
|
|
|
42,109,774 |
|
|
|
42,787,132 |
|
|
|
43,432,718 |
|
|
|
44,048,434 |
|
|
|
44,635,963 |
|
|
|
|
|
Deferred Revenue at the beginning of the year |
|
|
|
|
|
|
16,161,386 |
|
|
|
56,951,051 |
|
|
|
89,692,881 |
|
|
|
117,394,239 |
|
|
|
140,945,752 |
|
|
|
161,174,294 |
|
|
|
178,739,885 |
|
|
|
194,155,560 |
|
|
|
207,817,585 |
|
|
|
220,047,294 |
|
|
|
231,082,325 |
|
|
|
241,218,474 |
|
|
|
250,567,673 |
|
|
|
259,169,186 |
|
|
|
267,059,411 |
|
|
|
274,272,280 |
|
|
|
280,839,562 |
|
|
|
286,791,128 |
|
Add: Current year sales deferred |
|
|
16,161,386 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
Subtract: Prior year sales recognized |
|
|
|
|
|
|
(2,307,364 |
) |
|
|
(10,355,199 |
) |
|
|
(15,395,670 |
) |
|
|
(19,545,516 |
) |
|
|
(22,868,487 |
) |
|
|
(25,531,458 |
) |
|
|
(27,681,334 |
) |
|
|
(29,435,004 |
) |
|
|
(30,867,320 |
) |
|
|
(32,061,998 |
) |
|
|
(32,960,880 |
) |
|
|
(33,747,830 |
) |
|
|
(34,495,517 |
) |
|
|
(35,206,803 |
) |
|
|
(35,884,161 |
) |
|
|
(36,529,747 |
) |
|
|
(37,145,463 |
) |
|
|
(37,732,992 |
) |
|
|
|
Deferred Revenue at the end of the year*** |
|
|
16,161,386 |
|
|
|
56,951,051 |
|
|
|
89,692,881 |
|
|
|
117,394,239 |
|
|
|
140,945,752 |
|
|
|
161,174,294 |
|
|
|
178,739,865 |
|
|
|
194,155,560 |
|
|
|
207,817,585 |
|
|
|
220,047,294 |
|
|
|
231,082,325 |
|
|
|
241,218,474 |
|
|
|
250,567,673 |
|
|
|
259,169,186 |
|
|
|
267,059,411 |
|
|
|
274,272,280 |
|
|
|
280,839,562 |
|
|
|
286,791,128 |
|
|
|
292,155,165 |
|
|
|
|
|
|
|
* |
|
2008 represents 4.5 months of sales since the Company acquired the operations of Privileged Access on 8/14/08 |
|
** |
|
Membership sales revenue for each year is divided up based upon the year in which the member
attrition occurs and then recognized on a straight-line basis over the attrition period.
For example, in 2009, we estimate that 7.9% of the members who purchase memberships in 2009 will no longer be members
by the end of 2013. Therefore, 7.9% of the membership
sales that occur in 2009 will be amortized on a
straight-line basis over 5 years (2009 2013). |
|
*** |
|
Note that there will also be a deferred asset account for certain deferred sales expenses,
primarily commissions related to the sales. It is anticipated that this account will be
approximately 25% of the Deferred Revenue account |
EXHIBIT 3
Equity LifeStyle Properties, Inc.
Estimated membership sales revenue and deferrals
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Projections based on assumptions above |
|
2027 |
|
|
2028 |
|
|
2029 |
|
|
2030 |
|
|
2031 |
|
|
2032 |
|
|
2033 |
|
|
2034 |
|
|
2035 |
|
|
2036 |
|
|
2037 |
|
|
2038 |
|
|
2039 |
|
Gross Membership Sales |
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
|
|
50,000,000 |
|
Less: Current year membership sales deferred |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
|
|
(43,097,029 |
) |
Add: Prior year membership sales recognized |
|
|
38,293,840 |
|
|
|
38,829,359 |
|
|
|
39,340,770 |
|
|
|
39,829,184 |
|
|
|
40,295,612 |
|
|
|
40,740,980 |
|
|
|
41,166,140 |
|
|
|
41,571,876 |
|
|
|
41,958,916 |
|
|
|
42,327,934 |
|
|
|
42,679,556 |
|
|
|
43,014,368 |
|
|
|
43,097,029 |
|
|
|
|
GAAP membership sales recognized** |
|
|
45,196,811 |
|
|
|
45,732,330 |
|
|
|
46,243,741 |
|
|
|
46,732,155 |
|
|
|
47,198,583 |
|
|
|
47,643,951 |
|
|
|
48,069,111 |
|
|
|
48,474,847 |
|
|
|
48,861,887 |
|
|
|
49,230,905 |
|
|
|
49,582,527 |
|
|
|
49,917,339 |
|
|
|
50,000,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Deferred Revenue at the beginning of the year |
|
|
292,155,165 |
|
|
|
296,958,354 |
|
|
|
301,226,024 |
|
|
|
304,982,283 |
|
|
|
308,250,128 |
|
|
|
311,051,545 |
|
|
|
313,407,594 |
|
|
|
315,338,483 |
|
|
|
316,863,636 |
|
|
|
318,001,749 |
|
|
|
318,770,844 |
|
|
|
319,188,317 |
|
|
|
319,270,978 |
|
Add: Current year sales deferred |
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
|
|
43,097,029 |
|
Subtract: Prior year sales recognized |
|
|
(38,293,840 |
) |
|
|
(38,829,359 |
) |
|
|
(39,340,770 |
) |
|
|
(39,829,184 |
) |
|
|
(40,295,612 |
) |
|
|
(40,740,980 |
) |
|
|
(41,166,140 |
) |
|
|
(41,571,876 |
) |
|
|
(41,958,916 |
) |
|
|
(42,327,934 |
) |
|
|
(42,679,556 |
) |
|
|
(43,014,368 |
) |
|
|
(43,097,029 |
) |
|
|
|
Deferred Revenue at the end of the year*** |
|
|
296,958,354 |
|
|
|
301,226,024 |
|
|
|
304,982,283 |
|
|
|
308,250,128 |
|
|
|
311,051,545 |
|
|
|
313,407,594 |
|
|
|
315,338,483 |
|
|
|
316,863,636 |
|
|
|
318,001,749 |
|
|
|
318,770,844 |
|
|
|
319,188,317 |
|
|
|
319,270,978 |
|
|
|
319,270,978 |
|
|
|
|
Exhibit B
Letter to the OCA from the Company dated November 3, 2008
|
|
|
|
|
Equity LifeStyle properties, inc. |
|
Two North Riverside Plaza |
|
Chicago, Illinois 60606 |
|
(312) 279-1400 |
|
Fax (312) 279-1710 |
|
|
www.equitylifestyle.com |
Direct Dial: (312) 279-1430
Direct Fax: (312) 279-1431
E-mail: martina_linders@mhchomes.com
November 3, 2008
Via e-mail:
Mr. Josh Forgione, Associate Chief Accountant
Accounting Group Interpretations
Office of the Chief Accountant
U.S. Securities and Exchange Commission
100 F Street, N.E
Washington, D.C. 20549
Re: Equity LifeStyle Properties, Inc. (the Company)
Dear Mr. Forgione:
This letter is being sent to you to confirm our understanding of the staffs views on our
pre-filing submissions dated September 11, 2008 and October 3, 2008, as discussed telephonically
with you and certain representatives of the staff, the Company and Ernst & Young LLP at 1pm central
time on September 24, 2008 and at 3pm central time on October 9, 2008. In addition, pursuant to our
conversation the afternoon of October 17, 2008, we understand the staff will not object to the
Companys accounting for the sale of agreements to individuals representing a right to use our
properties (Agreements) under Staff Accounting Bulletin 104, Revenue Recognition in Consolidated
Financial Statements, corrected (SAB 104). Further, the staff will not object to amortizing the
non-refundable upfront payments received from the sale of Agreements over the estimated membership
life, which recognizes the ability to transfer the membership beyond the initial customer life.
We appreciate the staffs timely responsiveness to our pre-filing submission. If you would
like to discuss this letter further, please contact me at 312-279-1430 or Michael Berman, the
Companys Chief Financial Officer at 312-279-1496.
|
|
|
|
|
|
|
Sincerely,
|
|
|
|
|
|
|
|
Martina Linders |
|
|
|
Vice President of Tax and Corporate Accounting |
|
|
Cc: Michael Berman
Robert Langer-Ernst & Young
1